Understanding Google Ads and its components can sometimes be difficult to fully grasp. Google Ads are something that can positively impact your business efforts and help your business bloom into what you have always wanted, but there are a few tips to know before putting money into your ads.
Keywords
Understanding which keywords work best for you is highly important. You want to narrow down the most important and helpful keywords and you want to avoid any broad or unusual keywords.
Maximizing Clicks
One of the main points of ads is to get clicks. You want your site to get as much traffic as possible and that occurs through clicks. Consider maximizing your clicks through your Google Ads. This is recommended initially to get lot’s of data on conversion.
Conversion Tracking
Installing conversion tracking code to your website is one of the most important things you should do in order to track conversion and know what is working.
Try different bidding models
Once you have enough click, you can try pay per sale or lead. You can simply set your target sale or lead conversion value and Google will deliver you traffic to meet your goals. However, as a result you may not get as much traffic as before.
Broad Match vs Phrase Match vs Exact Match
Understand the difference of these before you setup your account. If you are new to this, then it is always safe to avoid broad match, as that could easily waste your money.
Quality Score
Google looks at the quality of your ad and then decides where it should rank. The better the quality score you have, the better your ad will place, then the more likely you are to gain traffic. Improving quality score is not easy and may require a full article just to explain it, but a few things you can do are changing ad copy, changing the landing page content or pointing the ad to another landing page and adding more content to your site so that the visitors spend more time on it, as the time spent on your site is also a factor.
Negative Keywords
Another tip is to avoid certain keywords. You can add the keywords that you don’t want to the negative keywords list. For example, often adding keywords such as pictures, pics, jpeg, gif, and images, will help you avoid those looking for product or service pictures, which is probably something you do not want. You should also check incoming search keywords on a daily basis initially and maybe once a week after a month just to make sure you are not getting keyword traffic that you do not want.
Location
Setting your location will allow you to have a certain reach. Obviously the bigger your location reach is, the more likely you are to have additional traffic and clicks, but if you have a local business, many of the clocks from far away may be going to waste. You can simply setup separate ad groups for several locations and track the conversions from them. If the locations that are further away, end up converting well, then keep them.
If you are a local business, you may also want to set broader area outside your main city up to 100 miles and bid only for keywords in combinsation with your city name. Example: “dentist in irvine”
Language Settings
You are able to reach more people/customers if you look to expand beyond the current language you may have. Consider adding additional languages to reach a more broad audience, especially if you are a US based local business and have staff that speak other languages such as Spanish.
Google Ads Suggestions
A simple yet effective tip is to look at Google’s suggestions that are auto generated and show up on upper right corner of your ads page. They usually offer good suggestions that you may not have thought about, such as adding new keywords, or removing duplicates.
Overall, it is important to maintain your ads. Trends come and go, information changes, so it is important to constantly look at what is best to suit your needs and the needs of an effective advertisement.