Search engine optimization can get complicated when you have those nagging problems that seem to affect rank, but the fundamentals[…]
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Author: Pierre Zarokian
Negative Reviews on Yelp: What to Do
Every negative review on Yelp translates to serious losses for your business. Especially if you’re a restaurant, or a service-oriented[…]
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Top 5 SEO Mistakes for 2018
I’ve worked with hundreds of clients in SEO since the late 90’s, and I always see mistakes and outdated techniques[…]
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Yelp Wants Businesses to Stop Soliciting Reviews
Yelp has changed its stance on soliciting reviews. They used to give out these stickers that said “Review us on[…]
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Project Owl and Google’s Battle with Fake News
Late last year Google introduced a brand new update to deal with the spread of fake news. No doubt this[…]
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Does Reputation Evolve Naturally?
Article by Pierre Zarokian There is a school of thought that says companies who have a good reputation earn it[…]
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How to do Online Reputation Management via SEO
The prominent way online reputation management is done is by pushing positive content higher up in the search engines so[…]
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What is Reputation Management?
Your Reputation Matters 83% of consumers say that online customer reviews influence their purchase decisions. (Source: Opinion Research Corp., June[…]
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